Provider directory

Digital marketing for clinics and healthcare practices

Clinic marketing in Singapore is constrained by healthcare advertising rules. Licensed providers advertise under MOH's Healthcare Services (Advertisement) Regulations 2021, with MOH publishing FAQs and a list of restricted terms. Tactics common in other sectors, such as bold outcome claims, promotional language or certain testimonial formats, may not be appropriate. A digital marketing partner for clinics must be comfortable with factual, informative content, local search and careful review processes before anything goes live.

In short: Clinics and healthcare practices usually need familiarity with MOH advertising regulations, FAQs and the list of restricted terms and local search and Google Business Profile management from a digital marketing provider. Check the questions below before you choose, or describe your need and get one to five free introductions.

Not sure who to pick? Get free introductions

Free for businesses. A concierge will contact you to confirm your needs before any introductions. Not sure what you need yet? That is fine, describe the problem. You can write in English or Chinese (中文).

What clinics and healthcare practices need from digital marketing

  • Familiarity with MOH advertising regulations, FAQs and the list of restricted terms
  • Local search and Google Business Profile management
  • Informative health content reviewed by the clinic's doctors
  • Search campaigns with compliant ad copy
  • Appointment tracking from campaigns where possible

Questions to ask a provider

  1. Which healthcare clients have you worked with in Singapore?
  2. How do you check ad copy and content against MOH advertising rules?
  3. Who signs off content: you, our doctors or both?
  4. How do you handle patient reviews and testimonials?

Pitfalls to avoid

  • Ad copy that overstates outcomes or uses restricted terms
  • Reusing tactics from aesthetics or consumer brands that do not suit licensed providers
  • Retargeting or tracking that handles health-related data carelessly

More on digital marketing

Our guide to finding a digital marketing provider in Singapore covers typical costs, rules and how matching works.

Digital marketing providers in Singapore

See all digital marketing providers

Digital marketing for other industries

Other services for clinics and healthcare practices

Frequently asked questions

Which healthcare clients have you worked with in Singapore?

Ask each provider this directly and compare the answers in writing. Ad copy that overstates outcomes or uses restricted terms

How do you check ad copy and content against MOH advertising rules?

Ask each provider this directly and compare the answers in writing. Ad copy that overstates outcomes or uses restricted terms

Can FYAdvisers introduce digital marketing providers that work with clinics and healthcare practices?

Yes. Describe your business and what you need, and a concierge confirms your requirements, then introduces one to five providers that fit. It is free for businesses.

Listings are compiled from public Google Business Profiles and each company's own website, and are not paid placements. Ratings are Google's. Is this your company? Claim or update your listing.