Provider directory
Digital marketing for e-commerce businesses
E-commerce marketing is performance driven: every channel should be measured against revenue, margin and customer lifetime value. An agency must understand product feeds, shopping campaigns, retargeting, email automation and marketplace dynamics, and work with accurate conversion tracking. Unlike brand-led marketing, small changes in cost per acquisition can decide profitability. Agencies that report on clicks and return on ad spend while ignoring margin, returns and repeat purchases can make an unprofitable business look healthy.
In short: E-commerce businesses usually need accurate conversion tracking and analytics across the store and ad platforms and shopping campaigns and product feed management from a digital marketing provider. Check the questions below before you choose, or describe your need and get one to five free introductions.
What e-commerce businesses need from digital marketing
- Accurate conversion tracking and analytics across the store and ad platforms
- Shopping campaigns and product feed management
- Email and automation for abandoned carts, post-purchase and win-back
- Creative testing for paid social
- Reporting on margin, repeat purchase and customer lifetime value
Questions to ask a provider
- How do you factor product margin and returns into campaign decisions?
- Who owns the ad accounts, data and creative assets?
- How do you test creative and how often do you refresh it?
- What does your reporting show beyond return on ad spend?
Pitfalls to avoid
- Ad accounts set up under the agency's ownership instead of yours
- Optimising for revenue while ignoring margin, discounts and returns
- Broken tracking that inflates or hides results
More on digital marketing
Our guide to finding a digital marketing provider in Singapore covers typical costs, rules and how matching works.
Digital marketing providers in Singapore
Zion Global Marketing Pte. Ltd.
With Multi-Industry Experience, We Create Customized Digital Marketing Strategies For Your B2B Or B2C Business - And Generate Well-Primed Leads To Grow Your Sales FAST. We…
Conversion Hub Holdings Pte Ltd
Internet marketing service offering affiliate marketing, blog consulting, cloud applications, content marketing, conversion rate optimization.
The Ortus Club
The Ortus Club organises corporate events, executive roundtables, and knowledge-sharing discussions worldwide. We create a neutral, pitch-free environment where decision-makers…
AD GUYS & CO by Ulysses Wang
AD GUYS & CO is a Singapore-based full-service SEO & Google Ads agency and globally recognised authority in Neuro-Linguistic Programming (NLP), serving clients worldwide. Founded…
OOm Pte Ltd
OOm offers full-suite digital marketing solutions, providing services ranging from Generative Engine Optimisation (GEO), Search Engine Optimisation (SEO), Performance Marketing on…
Pawjourr (Powered by The Woof Agency)
Pet Influencer Marketing Agency & Platform
Digital marketing for other industries
- F&B businesses
- retailers
- construction companies
- logistics companies
- manufacturers
- clinics and healthcare practices
- education and tuition centres
- real estate agencies
- law firms
- accounting firms
- consultancies and professional services firms
- tech startups
- beauty and wellness businesses
- hotels and hospitality businesses
Other services for e-commerce businesses
Frequently asked questions
How do you factor product margin and returns into campaign decisions?
Ask each provider this directly and compare the answers in writing. Ad accounts set up under the agency's ownership instead of yours
Who owns the ad accounts, data and creative assets?
Ask each provider this directly and compare the answers in writing. Ad accounts set up under the agency's ownership instead of yours
Can FYAdvisers introduce digital marketing providers that work with e-commerce businesses?
Yes. Describe your business and what you need, and a concierge confirms your requirements, then introduces one to five providers that fit. It is free for businesses.
Listings are compiled from public Google Business Profiles and each company's own website, and are not paid placements. Ratings are Google's. Is this your company? Claim or update your listing.