Provider directory
Digital marketing for real estate agencies
Real estate agencies market both listings and their agents, and must meet CEA requirements. CEA states that property advertisements should include the agent's name, CEA registration number and phone number, plus the agency's name and CEA licence number, and that material property information should be accurate. A marketing partner must build these into ad templates and approval processes. Agencies also run recruitment campaigns for salespersons, which have different audiences and messages.
In short: Real estate agencies usually need ad templates that include the required CEA agent and agency details and listing and project campaigns with verified property information from a digital marketing provider. Check the questions below before you choose, or describe your need and get one to five free introductions.
What real estate agencies need from digital marketing
- Ad templates that include the required CEA agent and agency details
- Listing and project campaigns with verified property information
- Lead routing to agents with response tracking
- Agent personal branding within agency guidelines
- Recruitment campaigns for new salespersons
Questions to ask a provider
- How do you make sure every ad carries the required CEA details?
- How are property details verified before ads run?
- How will leads reach agents, and how is follow-up tracked?
- Have you handled agency recruitment marketing before?
Pitfalls to avoid
- Ads missing agent or agency CEA details
- Inaccurate or absolute claims about prices, leases or returns
- Cold calls or texts to numbers on the Do Not Call Registry without clear consent
More on digital marketing
Our guide to finding a digital marketing provider in Singapore covers typical costs, rules and how matching works.
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Digital marketing for other industries
- F&B businesses
- retailers
- e-commerce businesses
- construction companies
- logistics companies
- manufacturers
- clinics and healthcare practices
- education and tuition centres
- law firms
- accounting firms
- consultancies and professional services firms
- tech startups
- beauty and wellness businesses
- hotels and hospitality businesses
Other services for real estate agencies
Frequently asked questions
How do you make sure every ad carries the required CEA details?
Ask each provider this directly and compare the answers in writing. Ads missing agent or agency CEA details
How are property details verified before ads run?
Ask each provider this directly and compare the answers in writing. Ads missing agent or agency CEA details
Can FYAdvisers introduce digital marketing providers that work with real estate agencies?
Yes. Describe your business and what you need, and a concierge confirms your requirements, then introduces one to five providers that fit. It is free for businesses.
Listings are compiled from public Google Business Profiles and each company's own website, and are not paid placements. Ratings are Google's. Is this your company? Claim or update your listing.