Provider directory
Digital marketing for hotels and hospitality businesses
Hotels and hospitality businesses use digital marketing to increase direct bookings, fill shoulder periods and promote dining, events and packages. That requires metasearch, search and social campaigns aimed at specific visitor markets, plus management of reviews and online travel agency listings. Measurement should focus on direct booking revenue and the cost of acquisition compared with commissions. Agencies without hospitality experience may miss booking engine tracking and channel conflicts.
In short: Hotels and hospitality businesses usually need direct booking campaigns across search, metasearch and social and booking engine conversion tracking from a digital marketing provider. Check the questions below before you choose, or describe your need and get one to five free introductions.
What hotels and hospitality businesses need from digital marketing
- Direct booking campaigns across search, metasearch and social
- Booking engine conversion tracking
- Targeting by source market and season
- Review and reputation management
- Promotion of dining, events and packages
Questions to ask a provider
- How do you track bookings through our booking engine?
- How do you compare the cost of direct bookings with agency commissions?
- Which source markets have you targeted before?
- How do you coordinate with our revenue management team?
Pitfalls to avoid
- Broken booking engine tracking that hides real results
- Promoting rates that conflict with travel agency parity or revenue strategy
- Ignoring reviews, which shape booking decisions
More on digital marketing
Our guide to finding a digital marketing provider in Singapore covers typical costs, rules and how matching works.
Digital marketing providers in Singapore
Zion Global Marketing Pte. Ltd.
With Multi-Industry Experience, We Create Customized Digital Marketing Strategies For Your B2B Or B2C Business - And Generate Well-Primed Leads To Grow Your Sales FAST. We…
Conversion Hub Holdings Pte Ltd
Internet marketing service offering affiliate marketing, blog consulting, cloud applications, content marketing, conversion rate optimization.
The Ortus Club
The Ortus Club organises corporate events, executive roundtables, and knowledge-sharing discussions worldwide. We create a neutral, pitch-free environment where decision-makers…
AD GUYS & CO by Ulysses Wang
AD GUYS & CO is a Singapore-based full-service SEO & Google Ads agency and globally recognised authority in Neuro-Linguistic Programming (NLP), serving clients worldwide. Founded…
OOm Pte Ltd
OOm offers full-suite digital marketing solutions, providing services ranging from Generative Engine Optimisation (GEO), Search Engine Optimisation (SEO), Performance Marketing on…
Pawjourr (Powered by The Woof Agency)
Pet Influencer Marketing Agency & Platform
Digital marketing for other industries
Other services for hotels and hospitality businesses
Frequently asked questions
How do you track bookings through our booking engine?
Ask each provider this directly and compare the answers in writing. Broken booking engine tracking that hides real results
How do you compare the cost of direct bookings with agency commissions?
Ask each provider this directly and compare the answers in writing. Broken booking engine tracking that hides real results
Can FYAdvisers introduce digital marketing providers that work with hotels and hospitality businesses?
Yes. Describe your business and what you need, and a concierge confirms your requirements, then introduces one to five providers that fit. It is free for businesses.
Listings are compiled from public Google Business Profiles and each company's own website, and are not paid placements. Ratings are Google's. Is this your company? Claim or update your listing.