Provider directory

Digital marketing for beauty and wellness businesses

Beauty and wellness marketing is visual, social and heavily influenced by reviews and creators. Campaigns typically promote treatments, packages and first-visit offers on social platforms. Claims need care: MOH has said non-licensed entities such as beauty salons and massage parlours are prohibited from claiming in advertisements to treat or cure diseases or medical conditions. A marketing partner must create appealing content while keeping treatment claims within those limits and tracking bookings, not just engagement.

In short: Beauty and wellness businesses usually need social content and creator partnerships suited to treatments and ad copy and content that avoid medical treatment or cure claims from a digital marketing provider. Check the questions below before you choose, or describe your need and get one to five free introductions.

Not sure who to pick? Get free introductions

Free for businesses. A concierge will contact you to confirm your needs before any introductions. Not sure what you need yet? That is fine, describe the problem. You can write in English or Chinese (中文).

What beauty and wellness businesses need from digital marketing

  • Social content and creator partnerships suited to treatments
  • Ad copy and content that avoid medical treatment or cure claims
  • Booking tracking from campaigns to first visit
  • Retention marketing for packages and repeat visits
  • Review management on maps and social platforms

Questions to ask a provider

  1. How do you keep treatment claims within advertising limits?
  2. How do you track bookings from social campaigns?
  3. How do you vet creators and review what they post?

Pitfalls to avoid

  • Creator or ad content implying medical results
  • Discount-driven campaigns that attract one-time visitors only
  • Marketing texts without Do Not Call checks or clear consent

More on digital marketing

Our guide to finding a digital marketing provider in Singapore covers typical costs, rules and how matching works.

Digital marketing providers in Singapore

See all digital marketing providers

Digital marketing for other industries

Other services for beauty and wellness businesses

Frequently asked questions

How do you keep treatment claims within advertising limits?

Ask each provider this directly and compare the answers in writing. Creator or ad content implying medical results

How do you track bookings from social campaigns?

Ask each provider this directly and compare the answers in writing. Creator or ad content implying medical results

Can FYAdvisers introduce digital marketing providers that work with beauty and wellness businesses?

Yes. Describe your business and what you need, and a concierge confirms your requirements, then introduces one to five providers that fit. It is free for businesses.

Listings are compiled from public Google Business Profiles and each company's own website, and are not paid placements. Ratings are Google's. Is this your company? Claim or update your listing.