Provider directory

Digital marketing for F&B businesses

F&B marketing is local, visual and time-sensitive. Most decisions happen on a phone, within walking or delivery distance, often prompted by social content, maps listings or reviews. An agency for F&B needs to manage Google Business Profiles across outlets, run location-targeted social campaigns and coordinate with delivery platform promotions. Results should be judged against reservations, orders and footfall rather than likes, which is where many generic social media agencies fall short.

In short: F&B businesses usually need google Business Profile management for each outlet, including hours, menus and photos and location-targeted social and search campaigns around meal times from a digital marketing provider. Check the questions below before you choose, or describe your need and get one to five free introductions.

Not sure who to pick? Get free introductions

Free for businesses. A concierge will contact you to confirm your needs before any introductions. Not sure what you need yet? That is fine, describe the problem. You can write in English or Chinese (中文).

What F&B businesses need from digital marketing

  • Google Business Profile management for each outlet, including hours, menus and photos
  • Location-targeted social and search campaigns around meal times
  • Short-form video and photography suited to food content
  • Coordination with delivery platform and reservation promotions
  • Tracking that links campaigns to bookings, orders or redemptions

Questions to ask a provider

  1. How will you measure whether campaigns brought in bookings or orders?
  2. Who produces the food content, and how often?
  3. How do you handle reviews, including negative ones?
  4. Have you managed multi-outlet listings before?

Pitfalls to avoid

  • Reporting follower growth instead of covers, orders or redemptions
  • Outlet listings with wrong hours or closed locations
  • SMS or call promotions to Singapore numbers without checking the PDPC Do Not Call Registry or holding clear consent

More on digital marketing

Our guide to finding a digital marketing provider in Singapore covers typical costs, rules and how matching works.

Digital marketing providers in Singapore

See all digital marketing providers

Digital marketing for other industries

Other services for F&B businesses

Frequently asked questions

How will you measure whether campaigns brought in bookings or orders?

Ask each provider this directly and compare the answers in writing. Reporting follower growth instead of covers, orders or redemptions

Who produces the food content, and how often?

Ask each provider this directly and compare the answers in writing. Reporting follower growth instead of covers, orders or redemptions

Can FYAdvisers introduce digital marketing providers that work with F&B businesses?

Yes. Describe your business and what you need, and a concierge confirms your requirements, then introduces one to five providers that fit. It is free for businesses.

Listings are compiled from public Google Business Profiles and each company's own website, and are not paid placements. Ratings are Google's. Is this your company? Claim or update your listing.