Services
Technology for winning and serving B2B customers
FYAdvisers is a B2B technology consultancy in Singapore. We help companies that sell to other businesses and to government find buyers, reply faster, and run the work behind each deal on software that fits.
In short: FYAdvisers builds technology for B2B companies: lead generation, AI, custom software, automation, integrations and maintenance. Start with the step where better technology makes the biggest difference.
Win customers
Signal-based lead generation
We watch for the events that show a company has a reason to buy now, research the account and the right contact, and draft a short message tied to that event for you to approve. Replies go to your sales team.
Lead generationTender and award signals
Government procurement produces two kinds of lead. Open GeBIZ opportunities are leads if you sell to government. Contract awards are leads if you sell to the companies that win them.
Lead generationSpeed-to-lead response
An enquiry is the strongest buying signal you will get. We build the capture, qualification, routing and alerts so the right person knows within moments and can reply while the buyer is still interested.
AI
AI consulting for businesses
We help Singapore businesses decide where AI is worth using, prove it on their own data, and then build it into the tools they already run, with a person in charge of anything that reaches a customer.
AIAI readiness assessment
A fixed-scope review of your processes, data, tools, people and risk that ends with a prioritised list of AI use cases, each marked build, buy or skip.
AIAI chatbots and customer service automation
We build AI chatbots and customer service automation that answer from your own approved information, collect the details your team needs, and hand the conversation to a person whenever it matters.
AIWhatsApp AI chatbot and assistant
We build WhatsApp AI chatbots and assistants that answer routine messages, collect enquiry details and prepare replies, within Meta's rules and with a person in charge of anything that matters.
AIAI agent development
We build AI agents that read a request, decide the next step and take actions across your tools, such as looking up records, updating a CRM or preparing a document. Each agent has limited permissions, an approval step before anything important happens, and a log of what it did.
AIAI document and invoice processing
We build document workflows that read invoices, purchase orders, tenders and forms, pull out the details you need into a structured list, and show each value next to its source so a person can check it before it goes into your systems.
AIAI lead generation and AI SDR
We use AI to do the slow parts of outbound research: spotting a buying signal, reading up on the account, finding the right role and drafting a short message tied to that signal. A person approves every message before it goes, and replies go to your sales team.
AIAI integration
We add AI to the systems you already run, in the specific steps where it saves effort, and keep a person in charge of anything that reaches a customer.
Build and run
IT consultancy in Singapore
We help small and mid-sized businesses decide what technology to build, buy or connect, then build it with them. Custom software, workflow automation, AI integration and ongoing maintenance, from one small team.
Software and automationCRM implementation and sales automation
We help you choose a CRM, set it up around how your team actually sells, move your records out of spreadsheets and connect it to your forms, inbox and messaging apps.
Software and automationQuotation software for B2B companies
When quotes live in spreadsheets, Word templates or on paper, we build a quotation tool around how your team prices work, or tell you plainly when an existing product will do.
Software and automationClient portal development
We build client portals where your business customers can send requests and files, check where things stand and find their quotes and documents, connected to the CRM and accounting tools you already use.
Software and automationSystem and API integration
We connect the software your business already uses, such as forms, CRM, accounting and messaging, so information is entered once and reaches the right place reliably.
Software and automationCustom software development
When off-the-shelf software does not fit how your business works, we build a focused web application that does, and connect it to the tools you already use.
Software and automationWorkflow automation
We automate the repetitive steps between your tools, such as enquiries, documents and approvals, and agree where your team checks the work before anything goes out.
Software and automationWebsite and app maintenance
We keep your website and web applications updated, backed up and monitored, fix problems when they appear, and make small improvements as your business changes.
How the services fit together
B2B deals depend on a chain of steps: spotting the right buyer at the right time, replying when they get in touch, preparing a quote or bid, and delivering the work. Most small and mid-sized B2B companies run that chain on spreadsheets, inboxes and memory. We look at where it breaks for you and fix that step first.
- Signal-based lead generation and tender and award signals find companies and agencies with a reason to buy now.
- Speed-to-lead response makes sure every enquiry reaches the right person within minutes.
- Custom software, workflow automation and AI integration take the manual work out of quotes, proposals, documents and admin.
- Website and app maintenance keeps it all running once it is live.
If you are not sure where to start, our IT consultancy page explains how we decide whether to build, buy or connect. We do not provide helpdesk or managed IT support; our comparison explains the difference.