Provider directory

Digital marketing for law firms

Law firms market expertise and judgement, so digital marketing relies on credible content, search visibility for practice areas and professional presence on LinkedIn. Publicity is governed by professional conduct rules, so claims, comparisons and testimonials need careful handling and sign-off by the firm. Aggressive lead generation tactics can damage reputation. A marketing partner should help lawyers publish insights consistently and measure enquiries by practice area rather than chase raw lead volume.

In short: Law firms usually need search visibility for specific practice areas and support for lawyers to publish insights and legal updates from a digital marketing provider. Check the questions below before you choose, or describe your need and get one to five free introductions.

Not sure who to pick? Get free introductions

Free for businesses. A concierge will contact you to confirm your needs before any introductions. Not sure what you need yet? That is fine, describe the problem. You can write in English or Chinese (中文).

What law firms need from digital marketing

  • Search visibility for specific practice areas
  • Support for lawyers to publish insights and legal updates
  • LinkedIn presence for the firm and key lawyers
  • Enquiry tracking by practice area
  • Content review processes for professional conduct requirements

Questions to ask a provider

  1. Have you marketed law firms, and how do you handle publicity rules?
  2. How do you help busy lawyers produce content?
  3. How do you measure quality of enquiries rather than volume?

Pitfalls to avoid

  • Claims or comparisons that the firm's own lawyers would not approve
  • Content published without legal review
  • Lead generation tactics that attract unsuitable matters

More on digital marketing

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Frequently asked questions

Have you marketed law firms, and how do you handle publicity rules?

Ask each provider this directly and compare the answers in writing. Claims or comparisons that the firm's own lawyers would not approve

How do you help busy lawyers produce content?

Ask each provider this directly and compare the answers in writing. Claims or comparisons that the firm's own lawyers would not approve

Can FYAdvisers introduce digital marketing providers that work with law firms?

Yes. Describe your business and what you need, and a concierge confirms your requirements, then introduces one to five providers that fit. It is free for businesses.

Listings are compiled from public Google Business Profiles and each company's own website, and are not paid placements. Ratings are Google's. Is this your company? Claim or update your listing.