Provider directory

Digital marketing for retailers

Retail marketing needs to drive both store visits and online sales, often across several outlets and seasonal campaigns. An agency must plan around retail calendars, promotions and stock, and connect online activity to in-store results where possible. Customer databases and loyalty programmes are valuable, but marketing messages by text or call to Singapore numbers are subject to the PDPA's Do Not Call provisions. A good partner works within those limits while building repeat purchase.

In short: Retailers usually need campaign planning aligned with retail calendars and stock levels and local search and store listing management for every outlet from a digital marketing provider. Check the questions below before you choose, or describe your need and get one to five free introductions.

Not sure who to pick? Get free introductions

Free for businesses. A concierge will contact you to confirm your needs before any introductions. Not sure what you need yet? That is fine, describe the problem. You can write in English or Chinese (中文).

What retailers need from digital marketing

  • Campaign planning aligned with retail calendars and stock levels
  • Local search and store listing management for every outlet
  • Paid social and search campaigns with store and online objectives
  • Email and loyalty programme marketing with clear consent
  • Measurement linking campaigns to footfall, redemptions or sales

Questions to ask a provider

  1. How do you measure in-store impact from digital campaigns?
  2. How do you plan campaigns around stock availability?
  3. How do you handle Do Not Call checks and consent for text campaigns?

Pitfalls to avoid

  • Promoting items that are out of stock in store
  • Sending marketing texts to numbers on the Do Not Call Registry without clear consent
  • Attributing all sales to the latest campaign without a baseline

More on digital marketing

Our guide to finding a digital marketing provider in Singapore covers typical costs, rules and how matching works.

Digital marketing providers in Singapore

See all digital marketing providers

Digital marketing for other industries

Other services for retailers

Frequently asked questions

How do you measure in-store impact from digital campaigns?

Ask each provider this directly and compare the answers in writing. Promoting items that are out of stock in store

How do you plan campaigns around stock availability?

Ask each provider this directly and compare the answers in writing. Promoting items that are out of stock in store

Can FYAdvisers introduce digital marketing providers that work with retailers?

Yes. Describe your business and what you need, and a concierge confirms your requirements, then introduces one to five providers that fit. It is free for businesses.

Listings are compiled from public Google Business Profiles and each company's own website, and are not paid placements. Ratings are Google's. Is this your company? Claim or update your listing.