Web design for retailers

What retailers need from web design

• Store locator with accurate hours, directions and per-store contact details
• Product or collection pages fed from existing inventory or POS data where possible
• Promotion and campaign pages that staff can publish and expire on schedule
• Click-and-collect or reserve-in-store flows if the business offers them
• Membership or loyalty sign-up with clear consent wording for marketing

Questions to ask a provider

1. Can product and stock information come from our POS or inventory system instead of manual entry?
2. How do campaign pages get scheduled to go live and come down automatically?
3. Have you built store locators for multi-outlet retailers, and can we see one?
4. What happens to our product URLs and search rankings if we later add e-commerce?

Pitfalls to avoid

• Showing promotions or stock that are no longer valid in store
• A design that looks good with sample products but breaks with a real catalogue of varied images and names
• Loyalty sign-ups that collect personal data without clear consent and purpose wording

More on web design

Our guide to finding a web design provider in Singapore covers typical costs, rules and how matching works.