Corporate events for F&B businesses

What F&B businesses need from corporate events

• Scheduling around service hours, including late-night or off-day staff events
• Launch and media tasting formats that showcase the food without disrupting operations
• Ability to run events inside an existing outlet, respecting kitchen and floor flow
• Staff events that include part-time and multilingual crew
• Coordination with the operator's own kitchen team where they cater
• Photo and video coverage suitable for social media

Questions to ask a provider

1. Have you run events inside working restaurants, and how do you protect operations?
2. Can you plan a staff event that works for crew on different shifts and outlets?
3. How do you coordinate with our chefs if we cater the event ourselves?
4. What is included for content capture at a launch?

Pitfalls to avoid

• Events that clash with peak trading periods cost more in lost sales than they gain
• External caterers brought into an F&B brand's event can undercut the brand's own food story
• Staff events scheduled only for office hours exclude most of the crew

More on corporate events

Our guide to finding a corporate events provider in Singapore covers typical costs, rules and how matching works.