Provider directory

CRM software for Singapore SMEs (2026)

CRM software that Singapore small businesses use, with published prices and local features checked on each vendor's own site.

In short: 9 options compared. Free plans: HubSpot, Zoho CRM, Bigin by Zoho CRM, Salesforce Starter Suite. Prices shown in SGD: HubSpot, Zoho CRM, Bigin by Zoho CRM. PSG has closed, so check our grants guide for current support.

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Compared

ProductPriceFree planSingapore
HubSpotFrom SGD 0/mo Free for up to 2 usersYesPrices shown in SGD; Singapore office at One George Street
Zoho CRMFrom S$0 Free for 3 usersYesPrices shown in SGD; Singapore office at 105 Cecil Street
Bigin by Zoho CRMFrom S$0 Single userYesPrices shown in SGD; WhatsApp Business integration
PipedriveFrom US$14 Per seat/month, billed annually (US$24 billed monthly)NoNone stated
Salesforce Starter SuiteFrom $0 Per user/monthYesAsia Pacific pricing page
FreshsalesFrom $9 Per user/month, billed annually ($11 billed monthly)NoNone stated
monday CRMFrom $12 Per seat/month, billed yearly ($18 billed monthly)NoNone stated
respond.ioFrom $79/month Billed yearly ($948/yr), 1,000 monthly active contacts, 5 users; $99/month billed monthlyNoWhatsApp integration
Pepper CloudPricing on requestNot statedHeadquartered in Singapore; Office at One Raffles Place

Products

HubSpot

From SGD 0/mo Free for up to 2 users

A CRM platform with a free tier for contacts, deals and pipelines, extended by paid Starter tools for marketing, sales, service, content and data management.

Best for: Small teams that want to start on a free CRM and add marketing and sales tools from the same vendor later.

Zoho CRM

From S$0 Free for 3 users

A configurable sales CRM covering leads, deals, workflows, forecasting and reporting, with higher tiers adding CPQ, inventory, territory management and custom functions.

Best for: SMEs with a defined sales process that need workflow automation and room to customise as they grow.

Bigin by Zoho CRM

From S$0 Single user

A simplified pipeline CRM from Zoho aimed at small businesses moving off spreadsheets, with contacts, pipelines, automations and built-in phone.

Best for: Very small businesses that want a low-cost, pipeline-first CRM without the setup of a full CRM suite.

Pipedrive

From US$14 Per seat/month, billed annually (US$24 billed monthly)

A visual, deal-pipeline CRM built around activity-based selling, with automation, email and AI meeting notes, plus paid add-ons for lead capture, campaigns and documents.

Best for: Small sales teams that live in a deal pipeline and want a CRM that is quick to learn.

Salesforce Starter Suite

From $0 Per user/month

Salesforce's entry-level CRM suite combining lead, account, contact and opportunity management with email marketing and an upgrade path to the full Sales Cloud editions.

Best for: SMEs that expect to grow into a larger Salesforce setup and want to start on its smallest suite.

Freshsales

From $9 Per user/month, billed annually ($11 billed monthly)

A sales CRM from Freshworks with kanban deal views, built-in chat, email and phone, and higher tiers adding contact scoring, sequences and forecasting insights.

Best for: SMEs that want built-in calling and email inside the CRM, or already use other Freshworks products.

monday CRM

From $12 Per seat/month, billed yearly ($18 billed monthly)

A board-based CRM built on the monday.com work platform for managing leads, contacts and deals, with quotes and invoices, automations and AI agents on higher tiers.

Best for: Teams already using monday.com, or that want a highly visual CRM they can reshape without code.

respond.io

From $79/month Billed yearly ($948/yr), 1,000 monthly active contacts, 5 users; $99/month billed monthly

A conversation management platform that puts WhatsApp, other messaging apps, email and calls into a shared team inbox with lifecycle stages, broadcasts, workflows and AI agents.

Best for: Businesses that sell and support customers mainly through WhatsApp and other chat apps.

Pepper Cloud

Pricing on request

A Singapore-built sales and support CRM centred on WhatsApp, combining multi-pipeline sales management, lead capture, a multichannel inbox and an AI chatbot.

Best for: Singapore SMEs that close deals over WhatsApp and want a locally supported CRM.

Before you choose

Frequently asked questions

Which crm software is best for a small business in Singapore?

It depends on your size, the tools you already use and the Singapore features you need. Compare published prices and local features on this page, run a trial with real data, and ask a concierge for introductions if you want help choosing or setting it up.

Can I use the PSG grant for a CRM?

The Productivity Solutions Grant no longer accepts new applications. The EDGE Grant replaced it from 30 September 2026. Check our grants guide for what applies now, and confirm any vendor claim on SMEs Go Digital.

Are these prices current?

They were checked on each vendor's website in October 2026 and are shown exactly as published, including currency and billing basis. Vendors change prices often, so confirm before you buy.

Listings are compiled from public Google Business Profiles and each company's own website, and are not paid placements. Ratings are Google's. Is this your company? Claim or update your listing.