Best intent data providers in 2026

In short: Bombora suits topic-level intent fed into other tools; 6sense, ZoomInfo and Demandbase suit teams buying a wider platform; G2 and TrustRadius suit software vendors; Priority Engine suits enterprise tech vendors; and Apollo is the cheapest way for a small team to try intent data.

The best intent data providers in 2026 depend on where your buyers research. Bombora is the best-known source of topic-level intent and feeds many other tools; 6sense, ZoomInfo and Demandbase build intent into wider sales and marketing platforms; G2 and TrustRadius show activity on software review sites; Informa TechTarget’s Priority Engine covers enterprise technology research; and Apollo is the cheapest way to try intent data inside a prospecting tool.

None of these is right for every team. Intent data is most useful when you target many accounts and have people ready to act on the scores within days.

First-party vs third-party intent, briefly

First-party intent is behaviour you see directly: enquiries, demo requests, return visits to your pricing page. It is the strongest signal and you already own it.

Third-party intent is research behaviour on other websites, collected by a provider and turned into account scores by topic. It can show interest from companies that have never visited you, but it is an inference, not a fact. A spike in reading about a topic might be a purchase, a student project or a competitor.

Review sites and media publishers sit in between: the data is first-party to them, because it comes from their own sites, but third-party to you. Our guide to intent data explained covers how providers build scores, and intent data vs trigger events compares intent with public events you can actually cite.

How we chose

We compared providers on five points:

• Data source. Where the signals come from, as the provider describes it.
• Level. Account-level only, or individual prospects too.
• How it is sold. Standalone data, part of a platform, or inside a sales tool.
• Pricing transparency. Whether prices appear on the provider’s own site.
• Fit for smaller teams. Whether there is a way to start without a large contract.

Every fact below comes from the provider’s own website, checked in October 2026. Most do not publish prices, so we say so rather than guess. We do not include ratings or review scores.

Quick comparison

1. Bombora

Bombora says its Company Surge data comes from a co-op of thousands of publishers, B2B brands and data providers. It monitors more than 25,300 topics and flags elevated intent by comparing an account’s most recent three weeks of activity with a 12-week baseline.

Best for: teams that want topic-level intent to push into their CRM, ad platforms or other tools.

Cost: pricing on request.

Strengths: a clear, published scoring method, and its data is available inside many other products, including 6sense and Apollo.

Limits: it tells you an account is researching a topic, not why. The page does not give coverage by region, so test it on your own Singapore accounts.

2. 6sense

6sense combines its own keyword intent with partner data from Bombora, TechTarget, TrustRadius and G2. You can track an unlimited number of custom keywords, in more than 40 languages.

Best for: larger teams that want intent combined with predictive account scoring.

Cost: its pricing page lists three Sales Intelligence packages, all including third-party intent. Prices are given on a demo.

Strengths: several intent sources in one place, and non-English keyword tracking.

Limits: it is a full platform, so it needs time to configure and people to act on its scores.

3. ZoomInfo

ZoomInfo’s intent data draws on what it describes as 210 million IP-to-organisation pairings and more than 6 trillion keyword-to-device pairings, sourced monthly. It shows which companies are researching your category and adds person-level intent that surfaces relevant contacts.

Best for: teams already using ZoomInfo for contact data.

Cost: a free trial and contact sales; no prices published.

Strengths: intent sits next to contact data, so finding the right person is one step.

Limits: ZoomInfo describes the data as covering about 90% of accessible US devices, so ask what that means for Singapore and regional accounts.

4. Demandbase

Demandbase is an account-based go-to-market platform. In a January 2026 post it says it collects intent by plugging into the B2B advertising bidstream across more than 2 million sites, with over 100,000 possible topics, and distinguishes baseline from trending intent.

Best for: account-based marketing teams that also want to advertise to target accounts.

Cost: its pricing page describes a platform fee plus a flat fee per user.

Strengths: intent, advertising and account data in one platform.

Limits: Demandbase says it does not split the platform into separate sales or marketing products, so it suits teams buying the whole system.

5. G2 Buyer Intent

G2’s documentation describes signals from activity on G2’s review sites: profile and pricing page views, alternatives, category and comparison pages, and views of competing products.

Best for: software companies with a G2 listing.

Cost: depends on your G2 plan; not all plans include Buyer Intent, and some include more signal types than others.

Strengths: the activity is close to a purchase decision, because buyers on review sites are usually comparing vendors.

Limits: it only helps if your buyers use G2, which mainly applies to software.

6. TrustRadius Buyer Intent

TrustRadius is a B2B software review platform, acquired by HG Insights in 2025 according to HG Insights’ data guide. It offers account-level signals at three levels: category research, product page views (yours or a competitor’s) and side-by-side product comparisons, each delivered with company name, location, domain, headcount and industry.

Best for: software vendors wanting signals from buyers who are already shortlisting.

Cost: pricing on request.

Strengths: later-stage signals than topic research, with firmographic context attached.

Limits: like G2, it covers software buyers only.

7. Informa TechTarget Priority Engine

Priority Engine is now part of Informa TechTarget Portal. It offers prospect-level intent based on directly observed research on Informa TechTarget’s own editorial content about technology purchases, from active accounts and registered buyers.

Best for: vendors selling enterprise technology.

Cost: contact sales.

Strengths: prospect-level detail, from buyers who registered on its sites.

Limits: the content, and therefore the signal, is about technology purchases, so it says little about buyers outside that market.

8. Apollo

Apollo is a prospecting and sales engagement platform. Its Apollo vs Bombora page says it includes more than 15,000 buying intent topics tied to the contacts and accounts in its database.

Best for: small teams that want to try intent data without a separate contract.

Cost: Apollo’s pricing page lists Free, Basic, Professional and Custom plans. Bombora’s Apollo integration page says the free plan includes one Bombora topic, with six or twelve on higher plans.

Strengths: the lowest-cost way to see intent next to contact data and email sequencing.

Limits: the number of topics you can track is small on lower plans.

How to choose

1. Start with where your buyers research. Review-site intent fits software buyers. Topic intent fits categories that are researched online. Neither says much about a facilities manager choosing a cleaning contractor.
2. Ask for a coverage test. Send 50 real target accounts, including smaller Singapore companies, and ask what the provider would have shown last quarter.
3. Check who will act on it. Scores go stale in days. If your team has no time to follow up, more data will not mean more conversations.
4. Settle the privacy questions. Ask whether the data is account-level or person-level and how it was collected. Our guide to B2B outreach under the PDPA and DNC rules covers the outreach side in Singapore.
5. Plan your reason to write. You cannot tell a prospect you saw them researching a topic. You still need a relevant, public reason to make contact.

That last point is where trigger events come in. FYAdvisers runs signal-based lead generation as a done-for-you service built on public events rather than inferred research: we track signals such as GeBIZ awards, regulatory filings and funding news, research each account, draft outreach you approve and hand replies to your sales team. We do not sell intent data, and if you already use a provider, its scores can sit alongside that work. See signal-based lead generation vs intent data platforms for the trade-offs, or browse the signal library.